top of page
UX Design Process
UX
This is a brief walk through of my UX process referencing work from IBM, Virgin Galactic, ArtCenter, and my personal projects.
Role
Design Strategy
UX Design
UX Process
Internal stakeholder map, showing how marketing, content, dev, design, research, and PMs currently work together
Questions and assumptions parking lot during a project kickoff workshop.
1
Strategy & Project Scoping
-
Introduce teams, members, roles, needs
-
Understand the problem(s) and opportunities
-
Understand business objectives
-
Stakeholder map
-
Questions and assumptions around the user and user needs
-
Roadmap of key deadlines
2
Research & Analysis
-
Domain research
-
Market research
-
Competitive analysis
-
User research
-
User journey
-
Persona mapping
Creating an empathy map for data scientists working in a data science team within their organization
Synthesizing research around data science personas
OLI's main persona, the "transitioning"
Prioritization grid of best methods to communicate DSX Research
Brainstorming high level design concepts
3
Exploring UX Design Directions
-
Brainstorm concepts
-
Narrow down concepts
-
Sketching and wireframing
-
Prototype ideas
-
Site mapping and user flows
-
Narrow down to a single concept
-
Prioritize features based on impact to user/feasibility
Visual Inspiration board for Virgina Galactic's Spaceport
4
Visual Brand Direction
-
Mood board
-
Logo design
-
Typography
-
Color palette
Mood board for a Korean rice wine exhibition
Visual and UI exploration for Travel App Sola
5
Design Sprints
-
Prioritize tasks
-
Use case stories
-
Sketching and wireframing
-
Prototyping
-
User feedback through usability tests, interviews, and surveys
-
Synthesize research findings
-
Updates based on research findings
-
Design demo and tech feasibility review
Mapping DSX Canvas deliverables and features for Q1
One of many collaborative sketch wireframing sessions for merging best ideas into a single flow.
6
Release
-
A/B Test
-
Beta launch
-
Track usage data
-
Evaluate product's performance
Showcasing open beta DSX at Strata Hadoop 2017 conference and receiving feedback on closed beta designs.
bottom of page