The inspiration behind Goodfor stems from my mom’s passion and knowledge on healthy eating. As long as I can remember, my mom had a knack for getting my brother and I to finish everything on my plate. She would convince us that broccoli was good for beautiful skin, walnuts were good for brain power, carrots good for the eye, apples good in the morning, and so on. This knowledge instilled from a young age, undoubtedly fostered my consciousness and passion for healthy eating.
Role
User research
Art direction
Branding
Environmental design
UX design
Team
Ji Ae Park- Food Art
Haeran Kang- Photography
Goodfor's mission is to cultivate an appreciation for Earth’s fruits and vegetables through the emphasis of each unique blends’ healing benefits.
Goodfor Menu
After visiting over 20 juiceries in Southern California, I observed a lack of communication regarding the health benefits of the items on the menus, making it challenging for health-conscious customers to choose. In designing Goodfor's menu, my aim was to visually convey the health advantages of our juices. Collaborating with illustrator JiAe Park and photographer Haeran Kang, we crafted eight unique recipes targeting specific health interests, including skin detox, memory boost, and stress relief.
Retail Experience
Goodfor's retail experience is situated in the Arts District of Los Angeles, a district that has undergone gentrification in recent years, transforming from an industrial warehouse area. The primary demographic comprises young, busy professionals—singles or couples—in the creative industry. These individuals lead hectic lives but prioritize health as a form of self-gratification, enabling them to stay energized and balanced amidst their bustling schedules.
Fresh Market
Personalize your smoothie basket with guidance from our nutritionists. Choose from an array of fruits, vegetables, and herbal remedies, or inquire about our signature blends for a tailored and health-conscious experience.
Located in L.A. Arts District
Taking the L.A. arts district’s industrial setting into consideration, we used greenhouses as design inspiration for the space because of its industrial, transparent, and lightweight form language.
Pocket Garden
Goodfor is a porous environment that transitions from open to enclosed spaces. The garden is a brief moment of nature before walking into the market/kitchen.
A place to depart from our fast paced lives to pause, be well, and feel very good.
Open Kitchen
Once you have selected your ingredients, we will check out your basket at the cashwrap. Afterwards, our mixologist will take your select ingredients to create your unique blend.
Outdoor Eating and Lounge
Goodfor transcends the label of a superfood cafe; it is a haven where one can step away from the hustle of our fast-paced lives, take a pause, prioritize well-being.
Patio
In our back patio we host workshops such as the “Goodfor Detox” workshop where we sweat out impurities through yoga and pilates followed by our signature Goodfor detox juice.
Overview on Process
Top health concerns
We conducted a health interest survey, in which we asked over 200 participants to select the health benefits they were interested in. The survey was conducted with shoppers we met at the Whole Foods grocery store and online with some of our health conscious friends.
Taste Test
Ensuring our smoothies taste exceptional is a priority. To achieve this, we invited five friends who are skilled cooks and pastry chefs to sample our juices and provide valuable feedback on potential improvements.
Styling and photographing menu
We set up a photo stage in my living room and photographed individual ingredients and menu compositions during in a 12 hour photoshoot.
